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Penguin 2.0 update in Google Search affects porn and gaming sites: report

Google executed its fourth Penguin update, simply termed Penguin 2.0, last night on all language search terms in an effort to fight webspams. Although the update hasn't affected a large amount of websites as of yet, most websites seeing a significant decrease in search result appearance are categorized as either porn or game.

google penguin 2.0 update

Google executed its fourth Penguin update, simply termed Penguin 2.0, last night on all language search terms in an effort to fight webspams. Although the update hasn’t affected a large amount of websites as of yet, most websites seeing a significant decrease in search result appearance are categorized as either porn or game.

The SEO software company SeachMetrics has released its initial report that includes 25 sites that have been most affected after the execution of Penguin 2.0 update. SearchMetrics uses its SEO Visibility benchmark which runs a number of keywords and sees whether links from certain websites appear or not as much as they used to.

The list shows a fair amount of popular porn directories as well as gaming sites. Popular sites like Dish.com, salvationarmy.org, Education Testing Service etc have been affected after the update.

google penguin 2.0 update

The far right column shows how much SEO visibility the sites have lost since the Penguin 2.0 update has rolled out. However, you might want to note that these results are based on keywords that SearchMetrics tracks. These individual sites may still have high visibility on other keywords that aren’t tracked by SEO Visibility benchmark by SearchMetrics. That simply means these sites may still be receiving a lot of traffic from Google search result as usual.

SearchMetrics founder Murcus Tober wrote in a blog post that he had thought the update will have bigger effect, but it didn’t. Small business websites that haven’t taken SEO seriously and sites with untrusted links have been mostly hit by the new Penguin update, wrote Tober.

Every time Google rolls out a new SEO update in order to fight webspam — the search giants way of distinguishing email spams from spammy websites, everyone who has a website becomes worried and goes on to check whether they have the same search visibility as before. However, Google ensures that as long as a website offers great and original content with a decent loading speed, enough content above the fold and does not contain too many links, sites won’t be affected even if the webmaster hasn’t done anything for SEO.

So, unless you have a link-building website or anything nearly spammy, you’re the one Google targeting. Original content creators do not have to worry according to Google’s blog post.

Do you own a website? Are you noticing any performance issue from search engine traffic on your website since last 24 hours?

Source: SearchMetrics, SEL

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