The 2013 BrandZ list is out, and as always, Apple has secured the first spot to be the most valuable brand in the world. But that doesn’t surprise us. What we’re interested more in knowing is who scored the second. Last year, it was IBM. This year, it’s the search giant Google.
Google’s refreshing approach to Android, Maps, Google+ and a couple of other products at Google I/O has successfully convinced developers and media workers alike to think that the company has a valuable future. It does not only think about making money, but also care about how to make people’s life really easier and smarter. For one instance, you can now rely on Google+ Photos to automatically choose the best photos out of your hundreds of vacation photos.
Shortly after the biggest Google event of the year closed, the list of most valuable brands in the world has come out and Google is the second most valuable brand.
Research agency Milward Brown Optimor has published the list ranking Google second with its brand value at $113.669 billion. Apple, the first in the list, has a brand value of $185.071 billion.
The fact that Google has put IBM behind to be the second most valuable brand is amazing. The list also includes some highly popular brands such as McDonalds, Coca Cola, Visa, Samsung, etc.
We certainly can’t be sure whether Google will ever be able to beat Apple to be the most valuable brand itself, but with Steve Jobs’ absence in Apple’s leadership, we wouldn’t be surprised.
Download the PDF file for the full list of brands.