It’s high time Google made a big push to make Google Glass mainstream. Although the device hasn’t hit the market yet, it is obvious that Google is quite serious to push this wearable into the market. And to achieve that, Google has just signed a deal with Luxottica, the maker of popular Ray-Ben and Oakley glasses, to design and build the future versions of Google Glass.
This is a big deal. Partly because now Google Glass will be available from under popular brands such as Ray-Ben, Oakley, Miu Miu, Armani and many others that Luxottica defines as its sub-brands. It’ll obviously be a big marketing push for Google. Also because they are the experts in this field, we can expect more stylish Google Glass frames to start popping up when Luxottica starts designing and building the future versions of Google Glass.
Although criticisms suggest that Google Glass will never become mainstream, now that Ray-Ben and Oakley branded Google Glasses will start popping up after Glass is officially launched, it’s a generous tip that Glass is not intended for hardcore geeks only. Just like smartwatches and smartphones have a market of general consumer, Google Glass can be attractive and useful for your average consumer too.
Details about this deal has not been revealed yet. But it’s assumed that Google Glass may have a launch date sometime around the end of the year, as that’s when Google usually announces things you could buy (also the holiday session starts then). But expect to see more Google Glass frames and lenses popping up as you spend the rest of this year in observation of Google entering the market of wearable technology.