Apple has held the title of the world’s most valuable brand for three years in a row. Now it’s time for them to step aside and give place to the growing giant Google. Millward Brown’s BrandZ Top 100 Most Valuable Global Brands ranking has put Google at the top of the list.
In the past year, according to the survey, Apple’s brand value fell by 20% to under $148 billion. But Google had quite the opposite when it comes to its brand value, which increased by 40% making its brand value a whooping $159 billion, making Google one step ahead of Apple in the battle of the most valuable brands in the world.
What contributed to Google’s big win? It’s simple. The search giant’s continued contribution to self-driving car (see how it works here), Google Glass, numerous partnership with OEMs that make Android devices as well as the upcoming smartwatches [that’ll run on Android Wear] have resulted in the significant increase in revenue. According to The Telegraph, the company made $15.4 billion in revenue and $3.45 billion in profit in the last financial quarter.
How does other companies rank up in this list? Facebook, which is thought to be Google’s biggest competitor ever since Google started its Google+ project, ranked 21st in the list with a brand value of $36 billion which is a 68% rise from previous years. Twitter and LinkedIn has also made it into the list securing 71st and 78th position respectively.
Below is a list of top 20 technology brands from the list created after the survey.
- Tencent (A Chinese internet portal)
The folks at Mountain View, Calif. and at other Google offices all over the world must be having a great day! What’s your take on this? Does Google deserve to beat Apple in the battle of most valuable brand in the world? Let us know your thoughts in the comments.