Google has just made a major announcement regarding website owners. If you use HTTPS on your website, your site will rank better at Google search results.
The move comes after Google made a call for HTTPS Everywhere on the web in its annual I/O conference later this year.
Website owners do everything in their power to boost what is known as SEO, or search engine optimization, so that people can find their website on Google search result pages. Google gives a lot of tips and best practice advice on how to improve site’s ranking, but it never quite gives direct approach on how to rank better at Google search.
In its Webmaster Central Blog and Online Security Blog, Google wrote, “Over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms.”
“We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal.”
Google says that for now, this change will affect a very small percentage of websites as Google will allow webmasters to switch to HTTPS. However, the company may strengthen how much HTTPS affects Google search rank over time because the company encourages webmasters to use HTTPS to keep everyone on the web safe.
It’s worth mentioning that simply switching to HTTPS from HTTP won’t dramatically increase your site’s search rank unless you comply with Google’s policies and have valuable content on your site.
Google said it will publish best practices regarding the switch. Some basic tips to get started has already been posted on Google Online Security Blog.
Are you using HTTPS on your website? Are you planning to switch to HTTPS anytime soon?